Apparently: The World’s Biggest Car Company Wants to Get Rid of Gasoline

December 24th, 2014 Comments Off on Apparently: The World’s Biggest Car Company Wants to Get Rid of Gasoline

The first thing you notice about the Mirai, Toyota#ElectricCar will become common sight, says Transport Secretary Patrick McLoughlin. Read more ... »’s newNew battery gen: Sakti3 demonstrates impressive energy density with solid-state battery cells. Read more ... » $62EV Growth: Mitsubishi Outlander is top UK plug-in as electric car sales surge. Read more ... »,000, four-doorEvery new Model S is now Autopilot enabled. Read more ... » familyBMW i3, Nissan Leaf, Tesla Model S, win in Next Green Car awards. Read more ... » sedanElectric Car and Plug-in Hybrid. Read more ... », is that it2015 Nissan Leaf aims to be more self aware. Read more ... »’s no Camry, an international symbol of bland conformity. First there are the in-your-face, angular grilles on the carNissan claims the world’s largest electric taxi fleet deal with 110 new LEAF 30 kWh in Madrid. Read more ... »’s front end. These deliver airElectric Cars Cut Greenhouse Gases Even More Than Expected, NASA Says. Read more ... » to (and cool) a polymer fuel2/2: Driving the Future Today A strategy for ultra low emission vehicles in the UK. Read more ... »-cell stack under the hood. Then there’s the wavy, layered sides, meant to evoke a droplet of water. It looks like it was driven off the set of the Blade Runner sequel.

Just as the PriusChinese E6 #electric cars to be trialled in UK. Read more ... » has established itself as the first true mass-marketBMW i3, Nissan Leaf, Tesla Model S, win in Next Green Car awards. Read more ... » hybridNick Clegg leads charge in support of electric cars. Read more ... », Toyota hopes the Mirai will one day become the first mass-market hydrogenEuropean parliament targets 456,000 electric vehicle charging points by 2020. Read more ... » car. On sale in Japan#ev Sales reach new heights: Renault-Nissan sells 200,000th electric vehicle. Read more ... » on Dec. 15Tesla Model 3: Everything we know about the 'electric car of the people'. Read more ... », it will be available in the U.S. and Europe#ev Sales reach new heights: Renault-Nissan sells 200,000th electric vehicle. Read more ... » in late 2015 and has a drivingBMW i3, Nissan Leaf, Tesla Model S, win in Next Green Car awards. Read more ... » rangeElectric vehicles: it’s time for businesses to wake up to the benefits. Read more ... » of 300 miles, much farther than most plug-inAnother Volvo Success: Volvo V60 Plug-in Hybrid - highest safety score ever for an electrified car in Euro NCAP. Read more ... » electrics can go. It also runs on the most abundant element in the universe and emits only heat and water—and none of the gases that lead to smog or contribute to global warming. “This is not an alternative to a gasoline vehicleBYD adding to Shenzen's city fleet with 500 e6 electric police cars. Read more ... »,” says Scott Samuelsen, an engineer and director of the National Fuel Cell ResearchResearch reveals predicted electric car boom at UK hot spot cities. Read more ... » Center at the University of California*Applauds* California Zero Emissions Car Target May Hit 100% By 2030. Read more ... » at Irvine. “This is a quantum step up.”

The Mirai is hardly a speedster, though it’s quicker than a Prius. It can reach 100 kilometers (62 miles) per hourLighter, better density electric battery for small #electricCar is SmartBatt's goal. Read more ... » in 9Not just You and I: Green vehicle demand revs up as UK electric car sales quadruple. Read more ... ».6What the Future Holds: Car Makers’ #EV Commitments, a Brand-by-Brand Review. Read more ... » seconds. When you punch it, the car feels like an electricNissan claims the world’s largest electric taxi fleet deal with 110 new LEAF 30 kWh in Madrid. Read more ... »—there’s none of the vibration of a combustion engineFree? Why Electric Cars may soon be even more Cost Effective. Read more ... ». Driving the Mirai around a large, man-made island in TokyoBMW i3 Challenges Tesla for Hollywood's Luxury Electric Car Crown. Read more ... » Bay called Odaiba is a little surreal. The interior is a Zen sanctuary of silence, save for the rush of wind passing around the vehicle and the occasional muffled sound of the suspension doing its workFrom Across the Pond: Is wireless the future of EV charging?. Read more ... ». The car can double as a mobile powerEurope: Renewables and smart grids are the future for EV charging stations. Read more ... » station#ElectricCar will become common sight, says Transport Secretary Patrick McLoughlin. Read more ... »: A socket in the trunk can electrify the typical Japanese homeFrench electric car-sharing service launches in US. Read more ... » for about a week in the event of an earthquake or other emergency.

As cool as the Mirai is, selling it is a hugely risky move. While fuel cells are a proven technologyFord reveals solar-powered car with sun-tracking technology. Read more ... », usedFord reveals solar-powered car with sun-tracking technology. Read more ... » by NASAElectric Cars Cut Greenhouse Gases Even More Than Expected, NASA Says. Read more ... » during Apollo missions in the 1960s to generate electricityFord reveals solar-powered car with sun-tracking technology. Read more ... » and produce drinking water, a mass market for fuel-cell carsFrench electric car-sharing service launches in US. Read more ... » will require big investments in hydrogen fueling stations that may not be forthcoming. And, thanks in large part to Toyota itself, the autoFord reveals solar-powered car with sun-tracking technology. Read more ... » industry has sunk serious money into hybrids, plug-in electrics, and advanced batteriesWow: Dyson might be building electric car, joining Apple and Google in looking to make vehicles of the future. Read more ... » in the expectation that these technologiesEV Growth: Mitsubishi Outlander is top UK plug-in as electric car sales surge. Read more ... » will dominate the post-gasoline era, whenever that may be. “Every manufacturer has multiple hybrids and electrics coming,” says Mike Jackson, chief executive officer of AutoNation(AN), the largest U.S. retailer of new cars, trucks, and SUVs. “And here you have Toyota saying, ‘We’re not going to go full electric. The ultimate answer is fuel cells.’ ”

VolkswagenLighter, better density electric battery for small #electricCar is SmartBatt's goal. Read more ... » (VOW:GR) CEONissan CEO: LEAF Is Now Profitable, 80% Of Its US Sales Come From 4 Cities. Read more ... » Martin WinterkornVolkswagen To Roll Out More Electric and Plug-In Cars By 2020. Read more ... », Nissan#ev Sales reach new heights: Renault-Nissan sells 200,000th electric vehicle. Read more ... » Motor boss Carlos Ghosn#ev Sales reach new heights: Renault-Nissan sells 200,000th electric vehicle. Read more ... », and TeslaEvery new Model S is now Autopilot enabled. Read more ... » Motors (TSLA) founder Elon MuskNissan CEO: LEAF Is Now Profitable, 80% Of Its US Sales Come From 4 Cities. Read more ... » all question the economic viability, environmental credentials, and safetyAnother Volvo Success: Volvo V60 Plug-in Hybrid - highest safety score ever for an electrified car in Euro NCAP. Read more ... » of Toyota’s fuel cells. One could also ask why Toyota, which does well with its hybrids and plug-in electrics, is bothering with a commercially unproven technology that may undermine a core franchise. Akio Toyoda, Toyota Motor’s (TM) president and the scion of the automaker’s founding family, says there’s room for both plug-in electrics and hydrogen cars; he dismisses doubters. “Fifteen years ago they said the same thing about the Prius,” he says. “Since then, if you consider all [our] hybrid brands, we have sold 7Not just You and I: Green vehicle demand revs up as UK electric car sales quadruple. Read more ... » million of them.”

“We had a kind of feeling that ‘We could do it with the hybrid, why not the fuel-cell vehicle?’”

Toyoda leads one of the most finely tuned capitalist enterprises in history. The companyFrench electric car-sharing service launches in US. Read more ... » is on course to earn a record $18Tesla VS Dyson, as the latter Challenges Tesla With $1.4 Billion Battery Tech Investment. Read more ... ».2On h2:Toyota Will Lease Mirai In Europe, Mostly In Germany And Uk. Read more ... » billion this year—more than the combined projected profits of FordFord Focus Electric goes on sale in UK. Read more ... » Motor (F),General Motors (GM), and Honda Motor (HMC). But Toyoda doesn’t just wantUK to have Tighter rules for Plug-in Car Grant. Read more ... » to sell cars. He wants to save the planet. “The automobile industry can contribute to the sustainable growth of earth itself,” he says, without a trace of irony. “At Toyota, we are looking out 50Nick Clegg: Making Britain number one for ultra low emission vehicles. Read more ... » years and even more decades into the future. I do believe that [the] fuel-cell vehicle is the ultimate environmentally friendly car. But the pointElectric News: Nissan #Leaf price cut by £2,500 (starts at £23,490). Read more ... » is not just to introduce it as an eco-friendly car with goodFrom Across the Pond: Is wireless the future of EV charging?. Read more ... » mileage. I wanted it to be fun to drive and interesting as a car.”

At 58About Time: Next Nissan Juke may come with range extender technology. Read more ... », Toyoda is owlish, wears stylish, rectangular eyewear, and is fond of such concepts as smart mobility and sustainable growth. He speaks English pretty well and has a deep, raspy, and ready laugh. He almost always carries stickers in his suit pockets of Morizo, his cartoon alter ego, which he eagerly hands out. And he regularly suits up in tailor-made Nomex fireproof, red-and-white racing gear to drive souped-up Toyota rally cars at speedways around the worldBYD adding to Shenzen's city fleet with 500 e6 electric police cars. Read more ... ». Judging by his YouTube videos, he’s on a quest to achieve the perfect “Tokyo drift.” That’s a racing maneuver pioneered in Japan involving an interplay of gear shifts, braking, and oversteering to intentionally cause a car’s rear wheels to lose traction with a track’s surface in high-speedUSA: Now, electric cars that touch 0 to 60 mph faster than petrol-powered ones!. Read more ... » turns.

As the grandson of founder Kiichiro Toyoda, Akio’s elevation to the top job in 2009 was nothing short of the restoration of the Toyoda clan. The last family member to run the company, Tatsuro Toyoda, gave up controlEvery new Model S is now Autopilot enabled. Read more ... » in 1995 after being waylaid by a stroke.

The burden of the Toyoda family’s legacy in a recession-prone Japan can be a heavy one. Despite record profits the last two years, Toyota faces challenges. ChinaBYD adding to Shenzen's city fleet with 500 e6 electric police cars. Read more ... » may be the fastest-growing car market in the world, but it’s a tough market for Japanese automakers given the toxic political climate between the two countries. Toyota and other automakers have recalled millions of vehiclesFord reveals solar-powered car with sun-tracking technology. Read more ... » this year to address air bag problems at Japanese supplier Takata.

Nor has Toyoda had an easy timeEvery new Model S is now Autopilot enabled. Read more ... » establishing his credibility in a hierarchical and consensus-driven culture in which corporate elders, not young mavericks, are prized. “There was a civil war internally,” says John Casesa, senior managing director of investment banking at Guggenheim PartnersFormula E aims to spark interest in electric cars. Read more ... » and a former auto analyst. “Akio was not only not part of the professional management team, but he was a member of the family that’s a whole generation younger. He had a lotElectric Car Battery Prices on Track to Drop 70% by 2015, Says Energy Secretary. Read more ... » of the top of the institution stacked against him.”

Toyoda says he often channels inspiration from Kiichiro in quiet moments before the family butsudan, or Buddhist altar, at his home outside Nagoya. “My grandfather was 57Free? Why Electric Cars may soon be even more Cost Effective. Read more ... » when he passed away, and I’m 58 right now,” he says. “I haven’t found the answer of what my role should be, so I ask him to please useUK set to see rapid rise of electric car superchargers in 2014. Read more ... » my body to create the company that he wanted.”

Just outside Nagoya, in Toyota CityNissan claims the world’s largest electric taxi fleet deal with 110 new LEAF 30 kWh in Madrid. Read more ... », where company headquarters are based, the automaker has created a community of smart homes equipped with solar cells and energy storage devices that can allow plug-in vehicles to power the dwellings in emergencies. Residents can monitor their energy usage on tablet PCs and pay lower rates as a reward for conservation and off-peak usage.

 

Two other demonstration projects, one also in Toyota City and the other in Grenoble, FranceFrench electric car-sharing service launches in US. Read more ... », suggest what the clean city of tomorrow might look like: ultracompact, electric vehiclesBYD adding to Shenzen's city fleet with 500 e6 electric police cars. Read more ... » for inner-city commutes that are networked to an intelligent trafficEvery new Model S is now Autopilot enabled. Read more ... » systemFrom Across the Pond: Is wireless the future of EV charging?. Read more ... ». The more wirelessly connected trucks, cars, and buses there are, the greater the ability of softwareEvery new Model S is now Autopilot enabled. Read more ... » algorithms to reroute traffic, easing congestionScotland’s first all-electric car club launches in St Andrews. Read more ... » and improving safety.

However gauzy and utopian these ideas might seem, there’s a businessWow: Dyson might be building electric car, joining Apple and Google in looking to make vehicles of the future. Read more ... » rationale behind them. The auto industry’s fastAnother ILS tech startup development: Charge your Car In minutes.... Read more ... » and furious expansion in recent decades may be, in many parts of the world, a spent force. Personal mobility is a wonderful thing, even crucial. Yet if you’re a commuter in Mumbai, where 12US Report: EV Sales Progressing Faster Than Hybrids Did A Decade Ago. Read more ... ».5Ford Wants To Develop Its Own Battery Chemistries For Hybrids, Electric Cars, But Why?. Read more ... » million people are packed into about 230 square miles and six-hour traffic jams aren’t unheard of, driving to work is nuts. Only 14I take it as good news: U.S. delays 'quiet car' rules for hybrids, electric cars. Read more ... » percent of commutes there are by personal car, and more than half of all workers take the train, according to a report by Mumbai Railway Vikas. China, one of the last fast-growing frontiers of auto industry expansion, is an ecological wasteland. In the vehicle-saturated, rich countries, Uber’s ride-booking service and car-sharing companies such as Zipcar (CAR) offerNice One Cornwall: Electric car charging points to be installed at Redruth and Truro rail stations. Read more ... » alternatives to car ownershipFrench electric car-sharing service launches in US. Read more ... » for a generation of younger urban commuters turned off by the expense of owning a car or concerned about the environment.

“If I put myself in Elon’s shoes, I’d be doing the same thing. He’s got his eggs in the electric vehicleEuropean parliament targets 456,000 electric vehicle charging points by 2020. Read more ... » basket.”

Cars, trucks, and other forms of transportation generate about 22Good. Speedy charging driving a global boom in electric cars. Read more ... » percent of the world’s greenhouse gas emissionsNissan claims the world’s largest electric taxi fleet deal with 110 new LEAF 30 kWh in Madrid. Read more ... », the International Energy Agency estimates. Auto accidents each year take a huge numberElectric News: Nissan #Leaf price cut by £2,500 (starts at £23,490). Read more ... » of lives—some 1On h2:Toyota Will Lease Mirai In Europe, Mostly In Germany And Uk. Read more ... ».2 million in 2013, according to the World Health Organization. So what happens when the number of cars and vehicles on the world’s roads more than doubles, from 900 million now (excluding two- and three-wheelers) to 2 billion by 2050, as the IEA forecasts?

Toyoda sees the evolution of the car as nowhere near finished. By the time hydrogen rivals fossil fuels, he envisions even more dynamic radar systems, high-resolution lasers, and predictive data systems reducing traffic fatalities. Above all, he sees the fuel-cell car as the catalyst, as he puts it, in the “creation of a hydrogen society.”

Toyota started its fuel-cell developmentAnother Volvo Success: Volvo V60 Plug-in Hybrid - highest safety score ever for an electrified car in Euro NCAP. Read more ... » in 1992, roughly the same time it began its work on the Prius gas-electric hybrid engine. By 2008, executives were keenly aware that Daimler (DAI:GR), Honda, and Hyundai Motor were also quickly moving forward with hydrogen car projects. Toyota Chairman Takeshi Uchiyamada, the driving force behind the Prius, decided to move the car out of development and into mass production that year. At the time, however, the costFrom Across the Pond: Is wireless the future of EV charging?. Read more ... » of manufacturing a fuel-cell car was “close to $1 million per vehicle,” says Satoshi Ogiso, Toyota’s managing officer in chargeFord reveals solar-powered car with sun-tracking technology. Read more ... » of product developmentFord Focus Electric goes on sale in UK. Read more ... » and chassis engineering.

The inability of fuel-cell developers to reduce costsNTU ultra-fast charging batteries that can be recharged up to 70 per cent in only two minutes. Read more ... » was a big reason why the technology never took off in the 1990s and early 2000s, despite best-selling books such as The Hydrogen Economy by futurist Jeremy Rifkin. A number of car companies began developing fuel-cell vehicles, from Honda’s FCX to GMAre we there yet: GM & Electric car price wars, across the pond?. Read more ... »’s Sequel, but high production costs, plus batteryFord reveals solar-powered car with sun-tracking technology. Read more ... » technology advancements, swayed momentum to electric vehicles. Toyota says it made the Mirai economically viable by reengineering the fuel-cell stack with less expensive materials, reducing the amount of platinum in the catalyst that separates hydrogen protons from electrons (electricity), and standardizing the production equipment to make the car. Toyota’s earlier work with the Prius’s power electronics and batteries also gave it an edge, says Ogiso: “We had a kind of feeling that ‘We could do it with the hybrid, why not the fuel-cell vehicle?’ ”

Toyota’s fuel-cell launchFrench electric car-sharing service launches in US. Read more ... » is getting plenty of governmentNissan reaches 10,000 Leaf electric car sales in UK. Read more ... » help in Japan, where some early adopters will be eligible for a 2.75 million yen ($23Electric: BMW says next electric i car in “final stages”. Read more ... »,754) subsidy. In the U.S., Toyota will charge $57,500 for the Mirai. Federal and state incentivesVW's 'dieselgate' puts spotlight on electric cars in Germany. Read more ... » could reduce the priceWhy Go Electric: What Plug-in car and van grants available?. Read more ... » as much as $13I take it as good news: U.S. delays 'quiet car' rules for hybrids, electric cars. Read more ... »,000, and Toyota plans to provide freeFree? Why Electric Cars may soon be even more Cost Effective. Read more ... » fuel to early buyers. Customers can also leaseWhy electric cars could be sold like phones. Read more ... » the car for three years, at $499 a month.

The Mirai’s hydrogen tank can be refilled in less than five minutes via a large hose that pumps supercooled hydrogen into the car’s pressurized tanks. In California there are 13 research hydrogen-fueling stations, 9 public stations, and an additional 18 that have been funded and are expected to be operational in the next few years. Yet it will take a far bigger build-out to give the market for hydrogen cars a chance to develop. “Its infrastructure#ev Sales reach new heights: Renault-Nissan sells 200,000th electric vehicle. Read more ... » is constrained much more than electric vehicles, where you can charge them at home,” says Dan Sperling, director of the Institute of Transportation Studies at the University of California at Davis.

One of the Mirai’s most acerbic critics is Tesla founder MuskTesla Planning Grid Storage As Part Of Supercharger Expansion. Read more ... », who sees the post-gasoline world dominated by pure electric vehicles—preferably Tesla modelsWhy electric cars could be sold like phones. Read more ... » powered by lithium-ion battery packsTesla Planning Grid Storage As Part Of Supercharger Expansion. Read more ... ». More than four years ago, Musk invited Toyoda to his California home and let him take the company’s Roadster sportsEV Growth: Mitsubishi Outlander is top UK plug-in as electric car sales surge. Read more ... » car out for a spin. It was quite a bromance. Within weeks, Toyota agreed to buyNorth East UK: Green electrical firm provides free home car-charging kit. Read more ... » a $50 million stake in Tesla and sold a shuttered California factory to its new partner for a mere $42Volkswagen To Roll Out More Electric and Plug-In Cars By 2020. Read more ... » million.

The two agreed to make an electric Toyota RAV4 and considered extending the collaboration to retrofit the LexusUK EV Sales: Electric vehicles create buzz. Read more ... » RX SUVEv competition - more choice for customer? Porsche plans electric car to challenge Tesla. Read more ... ». The RAV4 EVNissan claims the world’s largest electric taxi fleet deal with 110 new LEAF 30 kWh in Madrid. Read more ... » flopped after Toyota slapped it with a sticker priceAre we there yet: GM & Electric car price wars, across the pond?. Read more ... » of almost $50,000—almost double the gasoline version—and limited its availability to residents of California. The bigger issueBaby steps: Affordability of Electric Cars Expected to Increase Rapidly. Read more ... » was that Toyota embraced “fool cells,” as Musk dismissively calls them.

During a newsNice One Cornwall: Electric car charging points to be installed at Redruth and Truro rail stations. Read more ... » conference in Tokyo following a Tesla event in September, Musk delivered an unforgiving takedown of hydrogen cars. Currently, 95 percent of U.S. hydrogen production is made from heating up natural gas, a process that produces greenhouse emissions. Fuel-cell vehicles such as the Mirai, Musk said, are “hydrocarbon-burning cars in disguise.” While EVsFrom Across the Pond: Is wireless the future of EV charging?. Read more ... » take hours to recharge, the fueling cost is a fraction of the roughly $45Really? Virgin could take on Tesla with electric car. Read more ... » a hydrogen fill-up will cost. Musk also noted that hydrogen, while well-suited to the rocket business, is “highly volatile and can have explosive consequences.”

Easing the minds of consumers familiar with the 1937 Hindenburg disaster will take some effort. Toyota engineered its hydrogen tanks with a three-layer structure of carbon-fiber-reinforced plastic and other materials that can withstand not only the usual crash dummy collision tests but also a bullet fired at close range. In the event of a leak, special sensors can shut off the hydrogen flow.

Musk’s comments have drawn return fire from Toyota North AmericaTesla Model X reservations reach 13,000. Read more ... » CEO James Lentz. “If I put myself in Elon’s shoes, I’d be doing the same thing. He’s got his eggs in the electric vehicle basket,” he says. “There are drawbacks to EVs in the marketplace. Customers have range anxiety. There’s the length of time it takes to recharge.”

Musk and others have a point about one thing: The environmental benefit of fuel-cell cars won’t be fully realized if hydrogen isn’t eventually produced from renewable sources. Splitting water into hydrogen and oxygen using electricity, a process called electrolysis, from a renewable source such as solar is one option. Another is biomass conversion, the biochemical conversion of methane gas, say, from landfills into hydrogen. “There’s a high possibility that there will be many sources of hydrogen in the future, such as solar energyElectric car concept covers 12 miles on own solar energy. Read more ... » and even waste,” says Toyoda. Yet whether these methods will ever be cost-competitive with gasoline and diesel is unclear.

Every fall, Toyota’s top executives retreat to the towering pines and white stone courtyards of the Ise Grand Shrine on the Pacific Coast, about a four-hour train ride south of Tokyo. There, the company shows off its newest domestic models, and everyone pays homage to the Shinto sun goddess Amaterasu. This company loves its traditions, one of which is never to publicly criticize corporate elders.

Such restraint wasn’t shown in one of his first media appearances as president, where Toyoda sounded a little like a Greenpeace activist when he said that his company had fallen prey to “the hubris of success” and the “undisciplined pursuit of more.” That didn’t reflect well on his three nonfamily immediate predecessors—Hiroshi Okuda, Fujio Cho, and Katsuaki Watanabe.

That was in October 2009, when the industry was reeling from the financial crisis and five months after Toyota had reported a 5.5 billion yen lossFisker loses $32m in EVs to Hurricane Sandy. Read more ... ». The company also became the target of U.S. regulatory scrutiny after multiple deaths were attributed to accidents involving unintended acceleration of its cars, leadingNTU ultra-fast charging batteries that can be recharged up to 70 per cent in only two minutes. Read more ... » to the eventual recall of 10US Report: EV Sales Progressing Faster Than Hybrids Did A Decade Ago. Read more ... » million vehicles over two years.

When Toyoda made an emotional apology before Congress in February 2010, he placed partial blame for the recall crisis on Toyota’s aggressive growth during the previous decade. Yet a quality review, ordered up by Toyota and led by American safety experts, concluded the problems ran deeper. The company’s slow response to acceleration problems dating back to 2002 owed much to its insularity, even arrogance. The internal review noted that Toyota was slow to respond to feedback from outside, including customers. In March, Toyota paid a $1.2 billion penalty to settle a U.S. government criminal probe into safety issues at the company.

Toyoda struggled in the early stages of the crisis. “I have never seen Akio so sick; his face was white, and he was getting fat,” recalls Javier Quirós, Toyoda’s roommate at Babson College during the 1980s and president of Purdy Motor, a Toyota distributor in Costa Rica. “His grandfather and his father’s work was falling into a cascade, and he didn’t know what to do.” Auto industry consultant and author Maryann Keller believes the recall crisis was transformative for Toyoda. “Those are humbling experiences for somebody who wasn’t previously humbled,” she says. “That was a pivotal time that did changeThe battery tech that could change electric cars. Read more ... » him.”

After years of emphasizing faster development cycles to revamp its lineup with freshly redesigned models, Toyoda tacked on four weeks of work to shore up the reliability and safety of each new carBaby steps: Affordability of Electric Cars Expected to Increase Rapidly. Read more ... ». The company named chief quality officers for North America and other regions, all of whom have direct lines to Toyoda. It also became one of the first full-line vehicle makers to make an advanced brake override system standard on new models. Toyoda has a moratorium on new assembly plants until 2016.

He took some criticism internally when he urged executives to return to basics and pull back from the breakneck plant and product expansions of the previous decade, according to Shigeki Tomoyama, a managing officer in charge of business development and IT. Given the company’s salesTotal Count : UK electric car sales surge in 2014. Read more ... »-driven culture, that was kind of like placing Godzilla on a vegan diet. “Only Toyoda could say that,” says Tomoyama. “He is from the family, so he’s allowed to talk about the longerAU: Nissan Exec: Reliable 125 Miles Of Range Coming To LEAF By 2016. Read more ... » term.” Toyoda is open about the second-guessing he sometimes gets from the company’s old guard. “The past presidents that I have spoken with say that I don’t understand my responsibility,” he says with a smile. “I believe that I’m aware and that I understand.”

Toyoda’s most immediate adversary may be prosperity. The automaker’s $210 billion market value is greater than that of Ford, GM, Honda, and Nissan combined—and eight times that of Tesla. The Toyota Camry#ElectricCar buyers are younger and more Affluent than hybrid owners. Read more ... » is the best-selling car in America, and the revived Lexus brand and Toyota lineup finished No. 1 and No. 2 for the second straight year in the annual ConsumerShould Everyone Lease Cars All The Time? Elon Musk Says Yes (esp electric). Read more ... » Reports quality survey of the U.S. new-vehicle market.

Toyoda could well run the company for roughly another decade. By then the world will get a better sense of whether his legacy play of fuel-cell vehicles and new forms of mobility has a realistic shot. It’s a world that his grandfather, Kiichiro, could scarcely have imagined. Yet one way or another, Toyota’s hydrogen car embrace will probably inform how Akio is remembered 30Battery Breakthrough To Boost Nissan Electric Cars To One In 10 Sales Around 2020, Exec Says. Read more ... » years from now.

 

More from http://www2/2: Driving the Future Today A strategy for ultra low emission vehicles in the UK. Read more ... ».businessweek.comNissan reaches 10,000 Leaf electric car sales in UK. Read more ... »/articles/2014-12-17#ev electric motors : Yasa Motors Secures 5 Million Pounds In Funding. Read more ... »/toyota-embraces-fuel-cell-cars-for-post-gasoline-future?hootPostID=0d614c3dd047aa16b016d57890ae0237

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