If you thought electric cars were little more than tiny city runarounds, then think again. Ambitious American brand Tesla is aiming to redefine how we think about battery-powered vehicles.
Founded just 10 years ago, the company wants to engage affluent early adopters with desirable high-end electric cars. Its long-term aim is to emulate the Silicon Valley business model that’s seen tablets and smartphones go from being the must-have gadgets of the wealthy few to the mainstream big-sellers of today.
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