Research released today by Auto Trader has found that money, not the environment, is the main driver of interest in environmentally friendly cars.
The majority of UK motorists (73%) would consider going green to save money on fuel expenditure, compared to 41% of drivers motivated by environmental concerns.
However, reducing emissions is still an important objective for motorists as 57% consider the impact of their driving habits on the environment at least once a month, with 16% of these thinking about their carbon footprint every time they step into the car. Only 23% claim that the environment never crosses their mind when on the road.
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