Green motorists motivated by money (and environment benefits)

Research released today by Auto Trader has found that money, not the environment, is the main driver of interest in environmentally friendly cars.

The majority of UK motorists (73%) would consider going green to save money on fuel expenditure, compared to 41% of drivers motivated by environmental concerns.

However, reducing emissions is still an important objective for motorists as 57% consider the impact of their driving habits on the environment at least once a month, with 16% of these thinking about their carbon footprint every time they step into the car. Only 23% claim that the environment never crosses their mind when on the road.
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